The New York Times has published an interesting article on the importance of analysing sentiment expressed on Social Networking sites, blogs and other online conversations, during political campaigns.
It is predicting that all future political campaigns will need to do this to get deeper insight into public opinion. The trend analysis shown below and also included in a separate white paper (free to download) is an endorsement of how powerful text mining with I2E can be in this area.
“The company’s (Linguamatics) analysis yielded similar results to traditional political polling, and predicted within one point the percentage of votes the Conservative Party would win.”
– New York Times, 31st October, 2010